SLEUTH WINES

Design, Copy, Art Direction, Photography, Lighting, Prop Styling, Retouching

SLEUTH is a Brooklyn-based wine company with French origins. Each bottle features an extreme close-up of a peering eye, a lá film noir. This striking motif creates memorable shelving and photography opportunities.

Different eyes mark different blends, creating intrigue and collectability. A small optical illusion is at play—from a distance, the eyes look like typical photos, but upon inspection, they reveal a distinct engraved texture, much like that of money.

The original art direction and photography imbues the brand with a sense of mystery, reveling in low-key lighting and covert locales. SLEUTH’s blend of the eccentric and simple creates a brand identity that is elegantly unusual.