Legato

Design, Copy, Art Direction, Photography, Lighting, Prop Styling

Legato is a natural “chill pill” composed of L-theanine, CBD, and magnesium, designed to promote calm and well-being without psychedelics or lethargy.

The brand name is displayed in a wavy, repeated font, meant to evoke flow, ease, and music (legato is an Italian musical term meaning “in a smooth, even style.”) The font is paired with a thin, clean sans-serif that denotes clarity and simplicity.

Viewers are instantly relaxed by the soft, hazy photography, while the zen-inspired art direction glows with warmth and coziness.