BLOM!

Design, Art Direction, Copy, Photography

BLOM! is a body balm that turns gritty into pretty.

The company’s NYC roots are on full display with a gargantuan bubble-letter logo (graffitied by hand and scanned to preserve its original scrawly character.)

Bright, in-your-face colorways denote each scent, inspired by candy, pop art, and the Y2K rave flyers that once covered the city.

Monospaced fonts balance out the wild style, providing a futuristic sleekness and industrial regularity. Tactile and scrappy art direction further confers the grit of The Big Apple.